IreneMikaela

Irene Häggkvist - Fashion designer

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House of Horses Helsinki - an adventure called a fashion startup

It’s been a few years since I updated my blog here at my professional pages. To be honest I haven’t even had the time to look back and reflect what has happened during the last few years 🙈 After I founded House of Horses Helsinki in 2016 and started design the collection by myself in 2017 - the designs slowly started to get noticed in the equestrian competitions. I had my white sales tent and the summer 2017 I went around into different competitions to sell HoH hoodies, T-shirts and caps. That was about it, the collection wasn’t very big. I got my first retailer in the spring 2017 and many others during that summer. The collection came slightly bigger and by fall I had introduced the pink raincoat and some other items. At that time I also decided to take a huge risk and participated the Spoga Horse -fair in Germany. It’s a B2B trade fair for equestrian businesses. So in September 2017, I was standing in my very own booth in Koelnmesse introducing the HoH world to my first foreign customers. So exiting! 😁 We got retailers from six different countries and got back home and started to ship the shipments from my brand new showroom, that I set up the following week returning from Spoga. Yep, before that I was shipping from home 😀 The same fall we got also our first agents in Finland and Germany. Overall year 2017 ended up busy and 2018 started busy.

The white HoH tent that travelled the equestrian competitions in the summer 2017

The white HoH tent that travelled the equestrian competitions in the summer 2017

Our showroom in Helsinki that I established in fall 2017.

Our showroom in Helsinki that I established in fall 2017.

HoH’s first stand abroad. Spoga Horse in Germany, fall 2017.

HoH’s first stand abroad. Spoga Horse in Germany, fall 2017.

Pink flowers have always been very important in HoH. These were the flowers in the Spoga fall 2017.

Pink flowers have always been very important in HoH. These were the flowers in the Spoga fall 2017.

Growing the collection slowly, participating the Stockholm’s Hästsport mässan in January 2018 and hiring my first assistants to the showroom. Since that it has been quite an adventure! Learning to be a boss, entrepreneur, designer, business minded and working harder than ever before - I have to say it’s a journey I would take any time again but it takes more than I imagined. The most interesting part in building a startup is the constant change. I feel calm and happy when things are happening 😁

Stockholm’s Hästsportmässan in January 2018.

Stockholm’s Hästsportmässan in January 2018.

We celebrated the 1st HoH year in the showroom in December 2017.

We celebrated the 1st HoH year in the showroom in December 2017.

Detail of our stand in Tampere Hevoset -fair in spring 2018.

Detail of our stand in Tampere Hevoset -fair in spring 2018.


In September 2018 we participated in Spoga fair for the second time - what an amazing feeling to meet old customers that have become like friends to you and meeting the new ones - and we were showcasing so many new models too! ☺️ Dragging the chandelier and peonies to the stand from Helsinki, the HoH world was for the second time on Koelnmesse and I was so proud of our little team 💕

Our stand in Spoga fall 2018.

Our stand in Spoga fall 2018.

Our green wall in Spoga Horse fair in Koelnmesse in 2018.

Our green wall in Spoga Horse fair in Koelnmesse in 2018.

Happy designer in Spoga Horse in September 2018.

Happy designer in Spoga Horse in September 2018.



The adventure continues, and I feel like it’s just starting. I feel really blessed of having so many great people around me - The Team is everything! 💪🏻🤩 Passionate professional that share the same goal - adding some HoH pink to the world! 🦄💕




Thank you! ❤️

Irene


Numbers:

Now in January 2019 we have



  • 60 retailers in 13 different countries

  • 3 agents

  • showroom in Helsinki with an assistant working there

  • a collection that consists of 20 pieces (ongoing collection)

  • Design from Finland mark (all pieces are designed in Finland)

  • Production in 7 different factories (China, Poland, Lithuania)

  • 8000 Instagram followers

  • HoH for minies -collection


Welcome to follow our journey in these platforms:

webpage

Instagram

Facebook

Twitter

LinkedIn

HoH for minies kids collection.

HoH for minies kids collection.

© 2019 IreneMikaela