IreneMikaela

Irene Häggkvist - Fashion designer

House of Horses - a new brand for the equestrian world

House of Horses webstore that I founded in the beginning of 2016 started more as an equestrian webstore importing goods from outside Finland. Actually mostly from States and Canada, also some from France. After a while I started also to design House of Horses' own collection, when I wanted to sell some things that were hard to find or didn't exist. One of these is the House of Horses Stirrup Bag, which resolves the annoying problem with the storage of big stirrups like Free Jump or Jin Stirrup -type heavy jumping stirrups. The Stirrup Bag prevents them from scratching the saddle and keeps them "up" while not in use. Stirrup Bag became immediately a success as there was not another product like that on the market. It was also featured recently in ReiterRevue 2/2017 which for me was a huge milestone! :D

 

House of Horses Stirrup Bag and saddle pad in navy color.

House of Horses Stirrup Bag and saddle pad in navy color.

During last year I also designed a halter and some saddle pads to the HoH -collection. This year is going to be even more interesting for HoH - last week we launched the House of Horses hoodie to the public in the Helsinki Horse Fair! It's a hoodie designed to equestrians - longer from the back, opening cuts in the sides, zippers in the pockets and a really flattering super cut! I'm really happy of this product and we almost sold out during the fair - next fair will be in Tampere Hevoset fair in April.

HoH Hoodie <3 In the photos modelling Riin Reitman from Estonia.

HoH Hoodie <3 In the photos modelling Riin Reitman from Estonia.

 

During spring the collection will grow a little - with a perfect cap and a scarf for stables - with a hint of our favourite colour - light pink of course ;) Stay tuned! Follow our story in Instagram and Facebook and remember to tag House of Horses in your pics of our products or use #hohfinland! I'm so happy to bring Finnish design to the equestrian world :)

Wish you all a lovely spring time,

And thank you for all the supporting feedback during the journey of HoH - glad to have you on board! <3

Irene

House of Horses

 

 

House of Horses

All my life I've been enchanted by horses, their beauty and nobility. I also love the equestrian world - the aesthetics and beauty that goes along in the riding apparel. The smell of leather, details of the handcrafted items, centuries old traditions and gorgeous fabrics. Few years back I wrote a series of articles for the Finnish riding association's magazine about the history of equestrian gear and fashion. This was very interesting for me, not only because of my love for horses but also because of my profession as a fashion designer. Spending time together with my own horses and learning to know them, has made my passion to the horse world even deeper. Now finally my dream is coming true and I get to work with all these beautiful items. In the beginning of 2016 I'm opening "House of Horses"  - a webstore selling equestrian items. House of Horses will not be a traditional equestrian webstore, the selection will be carefully handpicked around the world - including also the products that aren't so easy to find online, from small local companies that are yet unknown for the bigger audience. I wish to share stories behind the products, innovations, small factories and designers - but also stories from customers. We all have one thing in common - the love for horses.

 

Warmly welcome to follow the story of House of Horses. Stay tuned :)

 

www.houseofhorses.fi

Like House of Horses in Facebook

Follow House of Horses in Instagram

 

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The logo of House of Horses Helsinki.

30 is the New 20?

Sometimes there's just a perfect time to have a party. I turned 30 recently and decided to invite all my friends over. We ended up having a great party with over 50 guests! During the night I was thinking to myself what a great group of people, friends, was gathered to my place. Great personalities from different parts of my life - I am really grateful to have got to know them all! The "theme" of the party was "30 is the New 20" which I think applies sometimes very well ;) But the theme could have as well been "People make the party" <3 

 

Thank you. Growing up couldn't be more fun than with you guys. 

 

 

My lovely friends made the superb food for the party! 

My lovely friends made the superb food for the party! 

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The rose-surprise :) 

The rose-surprise :) 

Passion

Since 2011 my dearest hobby and passion has been horses and dressage. I'm still very amateur when it comes to riding but eager to learn new every day! And with riding you can be sure that you are never ready and there are new challenges coming on your way all the time. I had a priviledge to start riding with a handsome and intelligent schoolmaster N.G.Cherokee (1.7.1997 - 7.10.2014). He tought me so much about riding, horses and people. Unfortunately he passed away too soon in the age of 17 due to a difficult hoof cancer. Now I'm fortunate to have a new horse, Vavilon. He is everything you can hope from a horse - sensitive, intelligent and beautiful as well - he has a lot of warm blood in him :) I'm eager to see where we end up with him! I'm also happy to train under the eyes of my coach professional rider Minna Leppälä at her beautiful full service stables in Kirkkonummi, Finland, Peuramaa Horse. Feel free to follow me in Instagram to see more pictures of my life with horses! 

#VavilonTheHorse #peuramaahorse #NGCherokee @irenemikaela

#VavilonTheHorse #peuramaahorse #NGCherokee @irenemikaela

www.peuramaahorse.fi

Irenemikaela in Instagram @irenemikaela

Meaningful design by Nanna Salmi

I'm a huge fan of nannasalmi horsehair jewelry. Read a story from her blog that I wrote about my first horse and the nannasalmi horsehair jewelry.

"In a way having these jewelries made of Elmeri's hair helped us to move on from his memory, which is still present in our daily lives. But more like a beautiful dream than a haunting sorrow.  

Thank you Nanna Salmi for your meaningful and timeless design - it’s truly a jewellery with a thought."

Click below to read the whole story:

http://horsehairjewelrynannasalmi.blogspot.fi/2015/03/in-memoriam-ng-cherokee-171997-7102014.html?m=1

 

Me riding N.G. Cherokee, "Elmeri" 2.6.2013. Photos Kirsi Helenius

Me riding N.G. Cherokee, "Elmeri" 2.6.2013. Photos Kirsi Helenius

 

Visit also Nanna Salmi's webpage:

 

http://nannasalmi.com

Sweet love California

Last week we visited some friends the sunny state of California - spending time in lovely Laguna Beach, Santa Monica and New Port Beach. As always I was browsing some new trends in fashion and could tell that the americans still know the secrets of a laid back sporty style! Yoga pants, Nikes and loose tops and cardigans - and off you go from dawn till evening, cozy and carefree. That's how I like it too :) Just added the heels to the evening look though.. But carried them in my handbag until stepping into the restaurant ;) Btw the best restaurant during the trip was definitely Teemu Selänne's steak tavern  in Laguna Beach- super good! 

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Waves in Laguna Beach

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Houses in New Port harbor  

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Laguna Beach is a real surf city  

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Breakfast in Laguna Beach at the Orange Inn cafe. 

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The real interior heaven in Laguna Beach was Tuvalu Home  

http://www.tuvaluhome.com/

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A small piece of Laguna at our home now - items from Tuvaluhome, Laguna Beach. 

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Driving around the coast in a convertible was a blast  

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Ending the vacation with a beautiful sunset in New Port Beach. 

Elle Style Awards 2014

Elle Style Awards was held this year in Messukeskus on the 15th of October. The location worked very well and the place was packed with fashionable guests and it was great to meet all the colleagues. Congratulations for all the winners and thank you Elle Finland for organizing the most glamorous fashion party of the year!

 

Elle Style Awards launched the I love Me - fashion fair in Messukeskus (17.-19.10.2014). I was interviewed during the fair about the future of Finnish Fashion in the I Love Me - lounge. 

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Elle Style Awards guest were photographed to Elle-covers.

 

 

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I was wearing a handbag of my own brand in the gala. Made of wood and Swarosvki crystals - also featured in the cover of Elle in 2010.

 

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Evening bag and necklace IreneMikaela. Photo Nina Merikallio/Viewmasters, model Sabina Berner, style Mia Dillemuth, make-up Max Factor/Jenny Jansson. 

A wedding to remember

In July 2014 we designed together with the bride Stefanie a wedding dress that was made by the talented Sari Hörkkö (www.sarihorkko.fi). The wedding was as beautiful as the dress and bride wearing it - something to remember. All the photos copyright Björn Fagerholm.

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The dress was made out of silk lace and embroidered with stone and pearl details.

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© 2017 IreneMikaela